Lead Funnel Overhaul
A full-funnel optimization project connecting search traffic, lead magnets, and email nurture flow.
Connect channels, funnels, and reporting into one clearer marketing system.
This course is designed for learners who want a broader view of online marketing beyond one platform. You will connect search, content, email, landing pages, paid traffic, and reporting into one coordinated strategy.
The lessons are practical and structured so you can map your marketing activity to goals, identify weak spots in the funnel, and make smarter optimization decisions over time.
What You Will Learn
- Build connected marketing systems instead of isolated channel tactics.
- Improve funnel performance across search, content, email, and paid traffic.
- Use clearer metrics to understand what is working and what needs fixing.
- Plan campaigns with stronger alignment between messaging and conversion goals.
Skills You Will Build
Marketing Strategy and Funnel Planning Lesson 1
4h 30m
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Marketing Strategy and Funnel Planning Lesson 2
4h 30m
Marketing Strategy and Funnel Planning Lesson 3
4h 30m
Marketing Strategy and Funnel Planning Lesson 4
4h 30m
SEO and Search Intent Fundamentals Lesson 1
5h 00m
SEO and Search Intent Fundamentals Lesson 2
5h 00m
SEO and Search Intent Fundamentals Lesson 3
5h 00m
SEO and Search Intent Fundamentals Lesson 4
5h 00m
Content Marketing and Editorial Workflow Lesson 1
4h 40m
Content Marketing and Editorial Workflow Lesson 2
4h 40m
Content Marketing and Editorial Workflow Lesson 3
4h 40m
Content Marketing and Editorial Workflow Lesson 4
4h 40m
Email Marketing and Lead Nurturing Lesson 1
4h 15m
Email Marketing and Lead Nurturing Lesson 2
4h 15m
Email Marketing and Lead Nurturing Lesson 3
4h 15m
Email Marketing and Lead Nurturing Lesson 4
4h 15m
Landing Pages and Conversion Optimization Lesson 1
4h 00m
Landing Pages and Conversion Optimization Lesson 2
4h 00m
Landing Pages and Conversion Optimization Lesson 3
4h 00m
Landing Pages and Conversion Optimization Lesson 4
4h 00m
Paid Traffic and Budget Allocation Lesson 1
4h 10m
Paid Traffic and Budget Allocation Lesson 2
4h 10m
Paid Traffic and Budget Allocation Lesson 3
4h 10m
Paid Traffic and Budget Allocation Lesson 4
4h 10m
Analytics, Reporting, and Scaling Lesson 1
5h 25m
Analytics, Reporting, and Scaling Lesson 2
5h 25m
Analytics, Reporting, and Scaling Lesson 3
5h 25m
Analytics, Reporting, and Scaling Lesson 4
5h 25m
Olivia Martinez
Growth Marketing Consultant
Olivia teaches online marketing as a connected system, helping students understand how traffic, messaging, and conversion support each other.
32 HoursCourse Hours
4.9Rating
350+ EnrolledStudents
Her approach makes strategy feel practical, with clear frameworks that students can adapt to service businesses, products, or ecommerce funnels.
That broader view is especially valuable for teams who need stronger performance without guessing which channel to fix first.
Olivia Martinez teaches practical online marketing frameworks that connect strategy, execution, and reporting into one clear growth system.
Yes. This course covers the full online marketing ecosystem, not just social channels.
Yes. Search, content, email, funnels, and reporting are all part of the curriculum.
Yes. The frameworks are designed to adapt across business models.
Yes. Funnel thinking, landing page structure, and reporting loops are core parts of the course.
Have any Queries?
Student Projects
Student Work Showcase
SEO Content Sprint
A planning framework for aligning search intent, topic clusters, and conversion-ready pages.
Campaign Reporting Dashboard
A reporting setup that turns fragmented channel data into clearer performance insights.
Growth & Progress
Growth & Progress Insights
93% Strategy Clarity
85% Conversion Improvement
4.9/5 Student Rating
350+ Growth Learners
Meet Your Instructor
Learn With An Experienced Mentor
Growth Marketing Consultant
Olivia Martinez
Olivia teaches online marketing as a connected system, helping students understand how traffic, messaging, and conversion support each other.
Olivia Martinez teaches practical online marketing frameworks that connect strategy, execution, and reporting into one clear growth system.
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